Lana Del Rey is the new face of H&M! She will model the Autumn/Winter 2012-13 collection with more photos soon to come I'm sure.
Lana is my current music obsession and I believe she makes an excellent H&M model. H&M is know for that timeless elegance after all...
What do you think of the singer representing H&M?
PS: If you don't know who Lana Del Rey is here are a few of her AMAZING music videos.